Week at a glance: Gaming dynamics; Cookie-less world; PR & internal communications

Indepth: The changing dynamics of India’s gaming industry

The mobile gaming industry has evolved over the years. Games are now developed not only for entertainment purposes, but also for skill development, educational and social purposes. For instance, MPL has introduced a game titled ‘MISSING’ to raise awareness about human trafficking.

How brands and agencies can gear up for a cookieless world

Third-party cookies were intended to anonymously keep information within the discretion of end users, but ad-tech companies used them to gather and link data sets in order to target and measure extremely targeted adverts.

Making internal communication the key medium for PR – a refreshed look

According to a study conducted by IBM, 72% of employees don’t understand their organisation’s strategy, which is a result of poor communication. Thus, it is important to ensure that your employees understand the company strategy through clear internal communication.

India @75

India @75: A ringside view of consumers’ behavioral landscape – Vivek Srivastava

“Advertising has had a ringside view of numerous significant developments across the consumers’ behavioral landscape,” remarked Vivek Srivastava, Managing Director, Innocean Worldwide India, in an interaction with Adgully. He pointed out that it has touched every aspect, not just commercial but socio-cultural ones and off-late political aspects too.

India @75: Nikita Bhate on how advertising has been transforming mindsets

In conversation with Adgully, Nikita Bhate, Business Director – Digital Integration Strategy, Chimp&z Inc, pointed out, “Advertising has played a major role in transforming the mindset of India’s youth. Gone are those days when people were falling prey to the effect of fairness creams with fair models. In current times, consumers have gone through a transparency revolution to bring out the real factor in each brand message.”

India @75: Vinodhini MU on walking a fine line between being thoughtful & provoking

“When it comes to the mass Indian mindset, it seems the message from thought-provoking ads have always had to walk a fine line between being thoughtful and being too provoking (for some),” remarked Vinodhini MU, Associate Creative Director – Copy, Chimp&z Incin an interaction with Adgully.

India @75: Celebrating creative freedom with fluid roles & integrated mediums

“Reminis 75 years of Indian advertising feels revolutionary due to colossal changes that we have brought about as a society on multiple technological and social levels,” remarked Jindal, Creative Head, The BlueBeans, in an interaction with Adgully.

TAM Media’s analysis of the festive ad spends projections for the South markets

CMOs’ Charcha 2022 saw Nitin Kamat, Chief Marketing Officer, TAM, presenting the ‘Festive Advertising Analysis’. While stating that TAM Media has completed two decades in the industry, Kamat said that TAM’s analysis would focus on the ad spends during the festive season this year, specifically the South Indian markets.

Effective ads tell a good story and use drama very well: Soumya Mohanty

In conversation with Adgully, Soumya Mohanty, Managing Director & Chief Client Officer, Insights Division, Kantar, said “We are seeing a lot more winners in our CEA, a lot more mainstreaming of positive portrayals because gender brands are aware that there is benefit to be gained by doing that. At the other extreme is reinforcing stereotypes and actually not doing the right things.”

“Women leaders are expected to emulate their male colleagues to be taken seriously”

In conversation with Adgully, Tanya Chaitanya, Chief Content Officer, Digital & Diversity Initiatives at Reliance, talks about human-centric leadership goals, launching social networking platform, ‘Her Circle’, during the pandemic period, gender awareness & inclusion, and more.

Today, all the esports athletes are making good money: Jai Shah, Orangutan Gaming

In conversation with Adgully, Jai Shah, Co-founder, Orangutan Gaming, said, “We want to back our players in a way where they have nothing to worry about, they are just focusing on the games that we are playing, winning at the Indian level, at the regional level, going out and representing the organization and the country at the global level”.

“Home appliances, tech products, home & interior to see traction this festive season”

In conversation with Adgully, Tanya Swetta, CEO & Founder of Id8, speaks at length about the projections on advertiser spends for the festive season this year, categories that are expected to see accelerated growth, and much more.

Brands should pursue long-term influencer partnerships: Pulpkey’s Amit Mondal

Pulpkey, founded by Amit Mondal in 2017, is an influencer marketing company with a network of over 1.5 million content creators and influencers across different categories. In an interview with Adgully, Pulpkey Founder Amit Mondal dwells at length on his company, the trends in the industry, and more.

YouTube announces improved CTV buying tools, new CTV campaign targeting options

A significant trend in video consumption is Connected TV, according to YouTube, which notes that people consuming YouTube content on their home TVs is presently its rapidly growing content surface. A new potential for advertisers comes with that, leading to the ability to create TV-like advertising campaigns for a lot less cost and with much more precise targeting, which could be quite successful in raising brand recognition and brand awareness.

10 years of Google Play – empowering a thriving app ecosystem in India

In 2012, Google we opened the (digital) doors of Google Play to the world. A decade later, we are humbled to see more than 2.5 billion people in over 190 countries use Google Play every month to discover apps, games, and digital content. And more than 2 million developers work with us to build their businesses and reach people across the globe.

MIB blocks 8 YouTube news channels, 1 Facebook account under IT Rules, 2021

The YouTube channels were also used to post fake news on various subjects such as the Indian Armed Forces, Jammu and Kashmir, etc. The content was observed to be completely false and sensitive from the perspective of national security and India’s friendly relations with foreign States.

Publicis Sapient acquires Changi Consulting

Changi Consulting, a provider of cloud solutions and a partner of Salesforce in the MENA area, has been acquired by Publicis Sapient, a company that specializes in digital business transformation. Changi, headquartered in Dubai, began operations in 2010.

Dentsu India onboards Bhasker Jaiswal as Chief Operations Officer, Media

Dentsu India has announced the appointment of Bhasker Jaiswal as the Chief Operations Officer, Media, dentsu India. As a member of the executive team, he will report to Divya Karani, Chief Executive Officer, Media, dentsu South Asia.

Viacom18 pursues criminal action against piracy of Film Laal Singh Chaddha
An FIR was registered on a complaint filed by Viacom18 at Banaswadi police station, Bangalore against a suspect who was arrested on 12th August 2022. The arrest was made upon a tip received by Viacom18 from Cinepolis, Orient Mall, Bangalore. Police has unearthed incriminating material during the investigation and there are possibilities of an organized crime syndicate operating in the arena of illegal uploading and distribution of the film “Laal Singh Chaddha” and other pirated content.

Yahoo Appoints Jen Rubio to its Board of Directors

Yahoo today announced the appointment of Jen Rubio, Co-Founder and CEO of travel lifestyle brand Away to its Board of Directors. Rubio becomes the seventh independent director to join the Yahoo Board, adding to its expansive and diverse expertise to help guide Yahoo in its growth and transformation. Today, Yahoo reaches nearly 900 million people globally, with products spanning finance, sports, shopping, gaming and news.

Leave a Comment