Prioritizing ‘Purpose’ is the heart of top-notch communication, say industry experts at PRCA 2022

Mumbai: Traditional PR today has come a far way from being a one-way tunnel to thrust information out to the public. It has evolved into a fundamental component of marketing and is no longer considered a stand-alone area of ​​expertise. It is a function that works in tandem with a company’s advertising, social media strategy, … Read more