Job: Brand Communications Manager at Nigerian Breweries (NB Plc)

Nigerian Breweries Plc, the pioneer and largest brewing company in Nigeria, was incorporated in 1946. In June 1949, the company recorded a landmark when the first bottle of STAR lager beer rolled off its Lagos Brewery bottling lines. This first brewery in Lagos today has several optimization processes and at least boasts of the most modern brew house in the country.

In 1957, the company commissioned its second brewery in Aba. Kaduna Brewery was commissioned in 1963 while Ibadan Brewery came on stream in 1982. In 1993, the company acquired its fifth brewery in Enugu. In October 2003, a sixth brewery, sited at Ameke, in Enugu State was commissioned and christened Ama Brewery. Ama Brewery is today, the biggest and most modern brewery in Nigeria.

Operations in the Old Enugu Brewery were however discontinued in 2004, while the company acquired a malting Plant in Aba in 2008.

In October 2011, Nigerian Breweries acquired majority equity interests in Sona Systems Associates Business Management Limited, (Sona Systems) and Life Breweries Limited from Heineken NV This followed Heineken’s acquisition of controlling interests in five breweries in Nigeria from Sona Group in January 2011.

Sona Systems’ two breweries in Ota and Kaduna, and Life Breweries in Onitsha have now become part of Nigerian Breweries Plc, together with the three brands: Goldberg lager, Malta Gold and Life Continental lager.

Thus, from the humble beginning in 1946, the Nigerian Breweries now has eight operational breweries from which its high quality products are distributed to all parts of Nigeria, in addition to the ultra modern malting plant in Aba and Kaduna.About the Job

We are offering an exciting opportunity as a Brands Communications Manager who will support brand teams across portfolios and help in developing world class creative assets across traditional and digital channels.
He or she is an amazing storyteller, with an eye for creativity and is a connoisseur of pop culture.
He/she will play a role in shaping a new agenda for communication excellence and embed a new IMC framework within the Company
The Brand Communications Manager is an excellent communicator, with appreciable experience working with creative agencies, PR agencies, and in brand management.
He or she can take ownership for content development and understand the end-to-end process of developing content from conception to execution and production, as well as authoring case studies in collaboration with brand teams where required.

Key Responsibilities

Takes responsibility for developing through the line marketing communications campaigns for brands across allotted portfolios and brands
Works closely with brand teams and creative agencies in concept development, ideation, and communication strategy alignment with broader commercial objectives of the company
Regularly shares case studies, and supports the Head of Comms and Marketing Capabilities in designing and deploying capability building programs for the marketing team
Collaborates with the media, strategy, and planning teams to provide monthly and quarterly competitive reviews on brands within the category, while also looking beyond beverages to inspire the marketing team
Has full operational responsibility for supervising, aligning and approving tactical campaigns, while ensuring and embedding creativity as a core capability within the organization

Educational Qualification:

Bachelor’s Degree with a minimum of 2nd Class upper or 2nd Class lower with a Master’s Degree in Social Sciences.
A Masters’ degree in any of the following will be an added advantage (Marketing, Marketing Communications, Media and Communications, Mass Communications or an MBA with a marketing specialization)
APCON or NIMN certification is also an added advantage.

Work Experience:

At least 5 years post NYSC experience working in roles related to brand management, marketing communications and copywriting.
Experience in developing award winning campaigns, preferably experience as a copywriter or planner.
Work experience in a creative agency is an added advantage
Sound knowledge of regulatory environment in advertising
An analytical mindset, with strong presentation skills and an ability to clearly articulate and present ideas.


Campaign Planning
Communication Strategy
Marketing Communications


Stakeholder Management
Ability to connect broadly
Storytelling and Creativity
Ability to give clear and concise feedback
Fluent English, needed for interaction (reading, written, spoken)
Strong communication skills-m Oral and written
leadership skills

Salary and Benefits

Attractive remuneration and benefits.
Paid time off
Employee mental health assistance program
Medical insurance for employees, spouses and children.
life insurance
vehicle insurance
attractive pension scheme
Grants for car ownership
flexible work arrangement
Free onsite daycare
Recreational facilities eg swimming pool, tennis court.

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