3 Visual Communications Tools To Invigorate Your CX Strategy

Drive sales with a flexible visual communications portfolio that optimizes the visitor journey

The e-commerce boom can’t replace the brick-and-mortar shopping experience, but it can certainly compete with it. Retailers all over are looking to ramp up their customer experience strategies to remain competitive in a turbulent vertical business. A flexible visual communications portfolio that optimizes the visitor journey helps retailers promote trust and loyalty in their customer base while simultaneously driving sales. Here are three visual communications tools to explore if you’re looking for a competitive edge.

Tomer Mann, CRO at 22Miles

Go Big (So They Don’t Go Home)

Shopping shouldn’t be boring, and neither should your engagement tactics. Give customers an experience to talk about with the addition of large-scale interactive signage, video walls, and kiosks. Customers can enjoy immersive experiences upon greeting, while touch screens enable them to explore your retail space.

As an added benefit to these digital displays, many CMS providers enable retailers to monitor interactive ads, backlink informational pages and modules, view occupancy and clicks, and more. While the interactive signage enhances the guests’ experiences in real time, it also records and generates system usage reports and user logs to inform retailers about their communication strategy and engagement rates, so they can adjust and make business decisions based off interactions.

The Smart Phone as A Shopper’s Guide

Mobile experiences allow retailers to deliver content – ​​including wayfinding maps, directories, advertisements and promotions – to individual mobile devices for a seamless, accessible, and even contactless interactive navigation and communications. Content from large-scale displays can be controlled or even carried to mobile devices with a simple QR code scan, keeping visitors informed throughout their entire journey.

An increasingly sought-after tool, interactive mobile wayfinding, allows retailers to define the most accessible routes around their facility, stack multi-floor map designs, and deliver live turn-by-turn blue dot or arrow directions to customers’ fingertips. Retailers can upgrade these experiences with features like indoor positioning and AR with image recognition to highlight deals, products and displays right on their smartphones.

A Better Approach to Content Management

Flash sales, product releases and customer events create a need to constantly update and refresh sign and app content. To keep up with the fast-paced demand, retailers need a content management solution that bridges the gap between a retailer’s concept and the execution: The system should enable easy content creation, maintain consistent branding, and easy deployment and scheduling across all endpoints.

A CMS that offers an intuitive drag-and-drop templates, built-in branding tools, and AI-enabled content design within a unified backend makes it easy for retailers to engage customers across media. A solution like this will provide options to update content on the fly, edit and schedule campaigns with ease, and expand system capabilities at any point in the business’s evolution.

Ultimately, the competitive commerce landscape makes it necessary for brick-and-mortar retailers to create a sustainable visual communication strategy. Not sure where to begin? Seek out a partner that offers digital experience and content support services to help you get the ball rolling.

Visit www.22miles.com for more information.

About the Author
Tomer Mann is the CRO of 22Miles. As a veteran in the digital signage industry for more than 14 years, Tomer strives to enhance visual communication consulting services to higher education, hospitality, retail, transportation, government, corporate, venues, healthcare, and other large organizations.

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